About
Crazy about human behaviour.
Once upon a time
Once upon a time there were a bunch of nerdies, working separately in different worlds. World of design, creative's, advertising, brand building, marketing. This art form had bitten them strongly and they happily spend all their career in this creative intoxication of building brands.
Universe brought them together so that they can work their magic and cast a spell of their passion.
What makes us special is our humility and a strong wish to make you look the best. We are Monks and Zebras — a team of unadulterated creative professionals.
Humanize your Brand
Marketing today is an umbrella term for everything presented to the consumer, digital or analog. Amid all this noise, marketing has just one responsibility — to change behaviour.
Say there is a man named Sam using another brand's shaving cream. For him to use yours, his behaviour must change — and so must his mental model of your brand.
Acorn the Monk was founded on 18 years in marketing and branding, resting on the foundation of human motivation. We exist to help brands avoid ineffective marketing decisions — and to craft identities that get marketed, loved and bought.
The name carries our philosophy: the acorn, the small thing with the whole tree inside it — and the monk, the quiet master who moves worlds with understanding, not force.
The philosophy, in motion
Small master. Resolute.
All artwork, animation and film you see across this site is created in-house — the same philosophy we bring to your brand: nothing borrowed, everything engineered.
Our belief
"People don't know what they want until you show it to them."
Why we probe, never just ask
Human behaviour and its WHY fascinates us. We better ourselves at being depth probers — at eliminating the SAY-MEAN gap between what people tell researchers and what actually moves them.
See what we doAt our core
Many disciplines. One WHY.
We work at the intersection of the disciplines essential to marketing — behavioural science, social science, neuroscience and psychology — because together they reach the innermost WHYs of human behaviour: latent needs, motivations and desires people rarely say out loud.
Our branding efforts rest on Cultural Engineering — considering the effects of behaviour across the cultural and social aspects of a consumer's life — and on research that taps the power of both big data and small data.
We design, craft and position brands to be loved and bought — and to stay strong at the fundamental level, never obsolete amidst huff-puff trends. Anti-fragile brands, built resolutely.
Stories within the story
Two ways into the mind of the Monk.
We are depth probers™, we are purposeful, we unlock insights, we break frames, we build brands, we transform categories,
We are ACORN the monk.