Training
Programmes, workshops, masterclasses and courses — built for marketing teams, founders and brand leaders who want behavioural science working inside their decisions, not on a slide.
The unconscious biases that really drive purchase — and how to design for them.
A masterclass on how humans actually decide: heuristics, biases, mental models and the SAY-MEAN gap. Marketing has one responsibility — changing behaviour. This session teaches your team to apply behavioural science principles to maximise marketing ROI.
For: Marketing & brand teams
Craft a cult brand: from product to culture.
A hands-on workshop where your team maps the cultural and social fabric of your consumer's life, finds the juxtapositions that make brands magnetic, and engineers a brand culture worth joining.
For: Founders, CMOs, strategists
Research that reaches what consumers cannot say.
An embedded research programme applying behavioural science to uncover latent needs, motivations and desires — moving beyond what consumers say to what they mean.
For: Insight & research teams
The essential psychology every marketer was never taught.
A structured course covering the behavioural science, social science and psychology disciplines essential to marketing — and how each one changes the way you brand, position and sell.
For: Anyone who markets
Custom training
Every programme can be tailored to your category, your market and the exact behaviour you need to change.
